Opening Remarks In today’s fast-paced business world, staying ahead of the rivals is essential. Competitive analysis has traditionally been a core strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are transforming how businesses collect, process,

Overview Social media marketing has evolved dramatically in recent years, shaped by changes in technology, consumer actions, and business needs. A major transformation in the marketing landscape has been the emergence of AI technologies. AI’s potential to revolutionize social media marketing has captured the attention of organizations and markete